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Monday, April 18

Measuring the Impact of Your Communications

I'm off to my next panel!

You know you should measure the impact of your communications, but where do you start? On April 16, IABC’s panelists will discuss how to use measurement to maximize the effectiveness of your messages and your media results. Angela Sinickas, Michael Tresca and William J. Comcowich will present strategies, tools and best practices for measuring communications, both internal and external. [ MORE ]

Labels: conventions and travel

posted by Mike Tresca at 11:28 PM

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